Numerous psychology research concludes that "we quit what we do not enjoy!"

Most of us struggle with our diets because we often put unrealistic plans that are neither customised to our liking nor our needs. We see diet as this fad we need to hop on to, which often seems the only way to lose weight or live healthily.

We forget that diet is nothing but our eating habits.

So, the solution is not discarding your pallets developed over generations of evolution that are unique to you - your environment, culture, ethnicity, etc. And when you do, by following yet another fad, you are a ticking time bomb ready to explode sooner or later.

At Dieture, we decided to change this once and for all.

Our approach is to work with you and your food habits to make the right tweaks to transition you from unhealthy to healthy. It requires enormous research and development, which is precisely why we have an in-house R&D team dedicated to continuous innovation.

But to do that, we also needed help with technology, so our research findings are implemented accurately with minimal human error. So we built a diet management system of our own.